How to lose your credibility on Blab by being authentic….

Authenticity as a means to differentiate for social marketers is reaching epidemic levels. What does it even mean to be authentic anymore? Do I need to do a video blog and show you that I have dirty laundry or that I have wrinkles on my forehead too? Do I need to purchase an expensive microphone and set my office up to look like a professional studio? Do I need to sell you a course on how to make a course? What is real anymore?

Is it real if it’s on video? It definitely feels like it with all of the annoying posting of video rants on Facebook, YouTube, Snapchat and Instagram by everyday people.  If it’s not the shaking of the camera then it’s the thinking out loud that is just flat out agitating. But is this just a fad or is it going to get worse? I think it’s reality TV at it’s worst!

Consider live streaming video; Periscope, Meerkat, and now Blab.  Appropriately titled, now one can download the app or go to the website and listen to people blabbing about any and everything. And if you aren’t blabbing then you can just express your “feeling” for who is in the hot seats, how they look, what they wear and what they are saying (winging) off the top of their head. If prepared conversation were an art form then Blab is on the way to killing it.

And if live streaming video isn’t killing the idea of preparation then it’s harming the idea of trust.  There is a tremendous risk for showing up “as is.” In society we put thought leaders on a pedestal and think that these thought leaders are gods. The moment we see them for just everyday people that aren’t much different than ourselves then we say “I can do that too.” In many instances when people think they can do that then they don’t pay others to do that.

For those that are depended upon for being a thought-leader then consider taking a step back and watch what’s happening in the live streaming video space before you just jump in.

Picked On or Poked Toward Greatness

If you know me then you know I walk the tightrope of being labeled a jerk because sometimes people feel picked on when in essence I am poking them in the direction toward their greatness. While I know that it’s human nature to make mistakes and miss out on the “softer” ways to poke, I also believe that it’s also about understanding one’s intention.

The next time you feel picked on, take a moment to ask.

  • Why is he/she sharing this?
  • What outcome is he/she hoping for?
  • What emotions am I experiencing?
  • Do his/her intentions align with his/her core values?
  • Is there an outcome, response, or lack of response that will hurt his/her feelings?
  • Is this sharing in the service of connection?

No more lecturing from me. 😉

2nd Annual Open House

If any of you have ever had to sell a house in the past 5-years then I am sure you can attach to this idea. For me, I tried to sell my Scottsdale home and my Chicago homes without much success. Maybe it’s my inability to pick the right realtor or it’s the market or both.

No matter what, I experienced a 2nd annual open house. What does that mean? It means that I had to do a few things different than I did with the first open house. Things like new landscaping, de-cluttering and maybe a few coats of fresh paint. Oh and a price change!!!  But to no avail, none of those things worked. Even a realtor change didn’t work.

So what’s the point I am trying to make. If a 2nd annual open house doesn’t work, get ready for a third annual. In business, we learn then we try, we learn then we try and then we try again.

Go out there and try again, whatever it is.

Addicts Can Dabble

The word addiction is relative. Each of us have a reaction to the word and some of us have a visceral reaction with chemical roots. For me, it depends on the topic presented with the word.

  • Addicted to House Music (HELL YES)
  • Addicted to Drugs (HELL NO)
  • Addicted to Alcohol (DEPENDS IF IT’S HENNESSY)

The word dabble is also relative. To dabble may mean to try and quit or try again.

If you have an addiction then know your dabble boundaries. If you don’t, dabble away. Life is short!

What is an anniversary?

I haven’t been an anniversary guy. For those who know me, I have never been married or had any children. So the idea of looking back or looking forward to a special day hasn’t happened much for me.

With that being said, I am now looking at what it really means to celebrate an anniversary. Is it a made up excuse to drink? Or is it a reason to look forward to being happy? I think it might be a little bit of both.

To all of those who look forward to anniversaries, go celebrate them. And if you don’t have one, then create one!

So happy July 7th to all of you anniversary celebrators. If it’s one day, 1 month, or one year, be as happy as you can be and act as if it were 100-year anniversary.